Today Baby Yoda is sharing with us easy-to-implement marketing tips for a small business going digital in 2021! So, why is digital marketing important?
The digital marketing software is projected to total more than $43.8 billion in 2021, with expected revenue at $65.9 billion for mobile ads alone. Just so you know, people are accessing 69% of their media on their smartphones.
Optimize Your Website.
Now, it’s time to optimize your web. Include your social media profiles, use tools to improve the general performance of your website. This will lead to drive traffic and increase conversions.
If you have to focus on one aspect, center around SEO (Search engine optimization) – both on and off-page-. SEO is one of the main critical elements of website optimization and will help you rank on Google Searches. For this, you can analyze all of your website data, research keywords and with them, create valuable content. Then try to get as many quality backlinks as possible.
Don’t forget to adapt and optimize your web for mobile users since it’s on the rise!
Create Social Media Profiles.
Research where your users are. Are they on Instagram, Linkedin, Twitter, or TikTok? Select the leading platforms you’re going to focus on and create profiles on each. Remember for this the importance of social proof. The profiles must always include a few key elements:
- A display name.
- A username and URL.
- A profile pic.
- A link to your website
- A catchy bio (be sure to include relevant keywords or hashtags)
- A background or cover image.
Blog and Post on Social Media Regularly.
Consistency is vital when we talk about social media. Why is consistency key? Well, social media is continuously changing and evolving, which means content becomes obsolete quickly. This is why posting regularly is so essential. Suppose your feed isn’t being updated regularly. In that case, your audience won’t be seeing your message frequently enough for it to be memorable and make an impact – better content can drive traffic to a blog by up to 2,000%.
Ask for Reviews.
You can nicely ask your customers to provide reviews and referrals on Google, Yelp or Trip Advisor for new customers to discover. Reviews and good ratings can also improve visibility in review sites and Google Search results. You can use polls, questions and even stickers! This will allow you to make adjustments and increase your customers’ satisfaction. Make sure you aren’t pressuring anyone, but kindly remind them of the possibility.
Answer Online Questions and Reply to Comments.
Responding to questions shows customers that you read your page comments and care about what is said. This is crucial, especially in social media management. If you hope to retain or increase follower count, engagement boosts SEO or customer interaction. Remember that feedback is valuable information that will be used to make crucial decisions.
Conclusion: Marketing tips for small business
This may all look overwhelming, but you can start today slowly! Any steps you can make will have a significant impact on your business. Some things like blogging definitely take a few months to start kicking in and generating traffic. Still, social media posts pay-per-click ads can have immediate effects. If you’re still unsure which direction is the perfect fit for your business, brainstorm your ideas, test them and go ahead! You can do this!