What’s new in our Brand Kit and why is it so valuable?

What's new in our Brand Kit and why is it so valuable?

Hello, content creators! We’ve got exciting news that’s going to enhance your video content like never before. Our beloved WOXO’s Brand Kit just got a makeover, and it’s here to transform the way your brand shines through your videos. Let me tell you what’s new and why it’s an important change for content creators.

The new Brand Kit: More than just putting your logo on videos

Branding your content is about defining a visual style that is repeated throughout your videos. It’s not just about putting the logo, it’s about creating a consistent experience that includes the content, the images, the music, the voice and, of course, the brand positioning. Whether you’re a large company or a small startup, these new Brand Kit features will help you imprint your brand deeper into the minds of your viewers.

If you want to know how to get the most out of these new features, check out our step-by-step guide: Brand Kit: How to Stamp Your Brand on WOXO Videos

Start with your brand: The opening scene

Remember those captivating opening credits in movies that set the tone for what’s to come? Now, your videos can start with the same bang. The first improvement I want to tell you about the new Brand Kit, is that you can put your branding at the beginning of your video to make a strong and memorable first impression right from the start. Of course you can also change the background color by supporting your video with the colors associated with your brand. Make sure it contrasts well with the brand.

Say Goodbye in Style: Your Final Brand Statement

Just as important as a good beginning is how you end. The updated Brand Kit allows you to brand the end of your video, reinforcing your message and ensuring that your brand stays in the minds of your viewers long after the video ends. That’s why the best part of a speech is saved for last: it’s what’s remembered the most.

You can also change the background color so that your brand is accompanied by the colors that harmonize and define it. Don’t forget to ensure contrast. 

Best of both worlds: branding from start to finish

Why choose when you can have both? With the latest update, place your brand at both the beginning and end of your videos to maximize visibility and impact – in the same video! It’s all about letting your audience know who’s talking to them, from the first second to the last.

Keep your brand visible at all times

Also remember that you can still place your logo and have it remain visible throughout the video, positioned as you prefer. All the great ones do it, the intention is to mark at all times that the message is yours and that the audience associates types of messages to a visual identity, much more recognizable than all the concepts that you will gradually associate with your brand through these AI-generated videos.

Simpler is easier. Font category in the new Brand Kit

In addition to these new options, we have simplified the customization process by combining typography and color selections into a single “Font” category, which simplifies your design options. Same result with less effort. 

So… this is the new Brand Kit

In the bustling world of digital content, standing out is the name of the game. With the new Brand Kit features, WOXO is giving you the brush to not only stand out, but to truly leave a lasting impression on your audience. Remember is only available –for the moment– for the Grow Plan users only. Start taking advantage of these updates and watch your brand take center stage, captivating your viewers from start to finish. Let’s make your brand the star of the show.

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About Emmanuel

Graphic designer and head professor of UI/UX and Motion Design at the Higher Institute of Design of the University of Havana, with more than 7 years of experience. He is a specialist in UI/UX and motion graphic design.

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